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New Blood CEO: 'Immersive Sim' is the Worst Way to Sell Games

The CEO of **New Blood Interactive**, known for hits like **Dusk** and **Ultrakill**, believes the term 'immersive sim' actively harms the sales of beloved titles like **Gloomwood** and **Fallen Aces**. Dave Oshry argues that while fans adore the genre, marketing it with its own name is a losing battle.