GTA 6 Burgers Hit Miami: Is $28.50 the Price of Vice City?

Rockstar Games is dialing up the hype for Grand Theft Auto 6 in a way that’s both deliciously literal and undeniably pricey. As anticipation for the game's November 19, 2026 release continues to build, fans in Miami now have the unique opportunity to sample the culinary delights of Burger Shot and Cluckin' Bell – the fast-food chains familiar to anyone who’s spent time in the chaotic streets of Los Santos. These in-game parodies of real-world fast-food giants have materialized at Miami’s Kaseya Center, home of the NBA’s Heat games, transforming concession stands into immersive GTA 6 experiences.

The Kaseya Center has embraced the GTA 6 aesthetic, with staff sporting branded uniforms and the venues themselves echoing the game's vibrant Vice City setting. Beyond the food, elevator advertisements reference in-game elements like the radio station Vice City FM and the children's TV show Macca & Friends, further cementing the partnership. This elaborate marketing push also saw the iconic Vice City logo emblazoned atop the Kaseya Center itself, a bold statement ahead of the game's launch.

A Taste of Vice City

For those eager to get a literal taste of Grand Theft Auto 6, the experience comes at a cost. The cheapest combo available at the Burger Shot stand, featuring a cheeseburger, fries, and a drink, is priced at $28.50 before tax. A step up to an applewood bacon burger combo will set you back $31. While steep, these prices are unfortunately not out of the ordinary for concessions at major sporting events. The Cluckin' Bell fried chicken offerings are expected to be similarly priced. For now, these GTA 6-themed eateries appear to be exclusive to the Kaseya Center, making it a must-visit for dedicated fans in the area.

The Road to Vice City

The GTA 6 marketing blitz is clearly in full swing, extending beyond just the Kaseya Center. The partnership is set to peak on November 18th, with an NBA Heat game featuring themed jerseys and a court inspired by the game's setting. This event precedes the game's release by just one day, a strategic move designed to maximize buzz. Grand Theft Auto 6 is slated for release on November 19, 2026, for PlayStation 5 and Xbox Series X|S. The standard edition will retail for $79.99, with the Ultimate Edition costing $99.99 in the US. Physical copies will include a digital download code, eschewing traditional discs. Details regarding a potential PC or Nintendo Switch 2 version have not yet been announced.