Veteran PR Exec Adam Keen Launches Agenda Collective, Eyes TV Series

The entertainment industry landscape just gained a significant new player with the launch of Agenda Collective, a full-service PR firm founded by veteran executive Adam Keen. After years building a formidable reputation at giants like Amazon MGM Studios and Warner Bros., Keen is bringing his expertise to his own venture, which is already making waves.

Agenda Collective is designed to support clients across film, TV, corporate, and awards campaigns, a comprehensive approach that taps into the multifaceted needs of modern entertainment companies. The firm is strategically bicoastal, establishing roots in both Los Angeles and New York, positioning it to serve a wide range of clients. Early collaborators include powerhouse names such as A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, and Lionsgate, underscoring the firm's immediate credibility and reach within the industry.

"Veteran PR executive Adam Keen has announced the launch of the Los Angeles- and New York-based full-service PR entertainment company Agenda Collective."

Beyond its core PR services, Agenda Collective has a more ambitious vision. The firm is reportedly planning to release a TV series in 2026, a move that hints at Keen's broader aspirations to not just promote entertainment, but to actively participate in its creation. This dual focus on publicity and production could offer a unique advantage, allowing the firm to understand and execute campaigns with an insider's perspective on content development.

A New Chapter for a PR Powerhouse

The establishment of Agenda Collective marks a significant career milestone for Adam Keen. His extensive background in publicity means he possesses a deep understanding of what it takes to craft compelling narratives for studios and talent alike, particularly during critical awards seasons and major project launches. The firm's stated goal of supporting film, TV, corporate, and awards campaigns suggests a holistic strategy to manage an entertainment entity's public image from all angles. The addition of Emily Teichner, Natalie Petozzi, and Kevin McAlpine as VPs further bolsters the collective's senior leadership, bringing a wealth of experience to the new endeavor.

What This Means for Show Fans

For dedicated fans of film and television, the launch of Agenda Collective and its stated ambition to produce a TV series is an exciting development. It means that the seasoned professionals who have guided the public perception of countless beloved projects are now stepping into the creator space. This could lead to fresh, well-supported stories that benefit from experienced hands in both promotion and production. The fact that the firm is already working with such a diverse and prestigious roster of clients suggests that the upcoming TV series, whenever details emerge, will likely have a strong backing and a strategic push from day one.

What's Next

With Agenda Collective officially in the market and its dual focus on PR and production, the industry will be watching closely. While specific details about the planned TV series, including its genre, network, or creative team, have not yet been announced, its 2026 target suggests that development is well underway. Fans can anticipate further announcements regarding the firm's client roster and its own original content projects in the coming months.